Websites like Teachers Pay Teachers have great ideas that even parents and families can use to encourage reading.
One thing you could do as a family is to have a reading challenge while the children are home over the winter holiday break. Below is an example of a reading challenge for elementary age children.
[All credit for the above image belongs to 1stGradeintheMountains who created this challenge for her students. The challenge can be found as a free PDF download on TPT at https://www.teacherspayteachers.com/Product/Christmas-Break-Reading-Challenge-3247453]
Don’t forget that adults can join in a challenge too! Set aside a quiet time to read as a family, especially on a cozy, snowy night. Read with your children or let them see you reading a book while they read their own books.